Setting Up A School Website: Getting The Word Out: "If you build it,
they will come."
For one's website to be of any use, it must be visited by as many different
people as possible. Since the Internet is a global network, any advertising
of the website and its contents would also need to be global. The following
ideas can be used to let people know what your school is doing on the
Join a variety of e-mail discussion lists (listserves). Without abusing
the privilege of posting to the list, keep list members updated on progress
of the site.
Post announcements to appropriate newsgroups. A partial list of those
groups dealing with HTML authoring can
be found here. Post announcements to newsgroups dealing with the content
area of the project in question.
Commercial On-Line services: If you or your school subscribes to any
of the on-line services, use their bulletin/message boards to get the word
out. just watch the time on-line to keep your bill low.
BBS systems: many local BBSes have worldwide conferences that are used
by people who also have Internet access. Post an announcement there too.
(It has been a long time since this was composed. It seems BBSes are almost
extinct now due to the popularity of the Internet. If you find one you
like, support it well!
Print and electronic media: Let local newspapers and national magazines
know what you and your school are doing on the Web. Invite local reporters
to your classes to see your students in action, and include your school's
URL on printed school documents.
Send e-mail that includes your school's URL. Place it in the signature
file of your e-mail program.
Register your school's URL with the Internet's most popular search engines.
Send your URL to popular K-12 websites such as Web
66 and Global Schoolnet. The latter of
those sites has an entire directory
devoted to setting up websites for schools!
Note: When posting
to newsgroups, post only to those that are appropriate for the subject
matter, and not to too many at one time. Abusing the newsgroups in this
way is called "spamming," and it can result in much unpleasant e-mail.
George Cassutto's Cyberlearning
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